Since I arrived in Japan, I’ve been asked repeatedly by friends and family if I’ve had a Lost in Translation moment yet. Given the marked absence in my life here of Scarlett Johansen or a similarly proportioned facsimile, I’m afraid the answer is no (unless you count my surreal karaoke encounters). But that doesn’t mean I’m not vigilant. One of the many things about Japan that that excellent film nailed was the way American film stars will happily mortgage their celebrity to Japanese product endorsements in a way they’d never stoop to doing in the West, for fear of looking like crass money-grubbing sell-outs (but who’s passing judgement?). Savvy the most prominent offenders below. See anyone who looks familiar?

 

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